Professional Experience

Digital Marketing Strategist, V Digital Services

December, 2020 - Current

  • Serve as a sales & sales engineering leader and trainer for sales & agency fulfillment teams nationally.
  • Lead and direct sales reps nationally throughout the sales process for all key accounts (budgets of $10k+ Per Month).
  • Lead development of holistic, full-funnel brand strategies for key accounts, utilizing deep data analysis, research, strategic marketing
    budget allocation and persona/target audience creation and bifurcation, incorporating digital & traditional media assets.
  • Deliver strategies via in-depth, structured project plan presentations (created in powerpoint).
  • Determine overall holistic advertising strategy/media mix based on client discovery and goals and facilitate brainstorming meetings
    with agency leadership teams to come up with fresh ideas that can be used to create compelling strategic visions for clients
  • Develop unique strategies and build upon current client advertising strategies to meet/exceed client goals. Working within each
    client's annual marketing budget, strategically plan customized budget allocation across all media platforms with attention to revenue
    goals, seasonal promotions, historical sales trends, consumer purchasing cycles/trends and planned product launches, to drive success
    and meet client's monthly/quarterly/annual goals.
  • Lead all meetings throughout the sales process, from discovery to close. Clearly define client needs, conceptualize strategies and make
    recommendations that drive innovation.
  • Drive development of strong, trusting relationships between clients, sales and agency teams, providing leadership and support during
    strategy, ideation, and execution.
  • Operate at the intersection of marketing strategy, sales, business & technology, and work well across internal and external stakeholder
    teams. Support sales and agency teams by providing clear strategic direction and inspiration to both clients and internal teams.
Owner, Kallen Media LLC

May, 2019 - Current

Chief Executive Officer at Kallen Media, a firm that delivers excellence in a digital space through marketing and web design solutions.

CEO, Kallen Media LLC

May, 2019 - Current

Chief Executive Officer at Kallen Media, a firm that delivers excellence in a digital space through marketing and web design solutions.

Social Media Manager, International Technology Rental Association

March, 2016 - Current

Manage social media posts and blog posts

Digital Marketing Specialist, Microchip Technology Inc.

March, 2020 - December, 2020

Manage and develop increasingly effective, data-driven Marketing Campaigns (Marketing Automation, Email, SEO, Landing Pages, AdWords, Social)
Drive the development of content strategies, including creative direction, timing, messaging and targeting
Analyze and report regularly (weekly, monthly, quarterly) on key metrics (campaign-level performance) and provide actionable insights
Create, manage and improve landing pages to use for various Marketing Campaigns
Research and review new technologies and keep the company at the forefront of developments in Digital Marketing
Perform UI/UX research, create wireframes, prototypes and testing to improve the customer journey on our Ecommerce website
Manage regular communication to key stakeholders, including Sales, Marketing and Operations
Collaborate with various internal teams (Developers, Product Owners, MarCom, Business Units etc.) to launch Marketing campaigns and Website enhancements

Social Media Manager, International Technology Rental Association

March, 2016 - September, 2020

Manage social media posts and blog posts

Director Of Marketing And Advertising, GlassBiller

June, 2019 - January, 2020

Director Of Marketing And Advertising, GlassBiller

June, 2019 - January, 2020

Marketing Director, The Appreneur System

February, 2019 - June, 2019

Create and manage the online web presence for the Appreneur System. This includes managing the marketing campaigns and increasing overall SEO for the Appreneur websites.

Marketing Director, The Appreneur System

February, 2019 - June, 2019

Create and manage the online web presence for the Appreneur System. This includes managing the marketing campaigns and increasing overall SEO for the Appreneur websites.

Word Press Trainer/ Customer Retention Specialist, The Appreneur System

December, 2018 - February, 2019

Word Press Trainer/ Customer Retention Specialist, The Appreneur System

December, 2018 - February, 2019

Account Manager, Yelp

May, 2018 - October, 2018

Account Manager, Yelp

May, 2018 - October, 2018

Marketing, The Valley Management Group

February, 2018 - April, 2018

Marketing, The Valley Management Group

February, 2018 - April, 2018

Bachelor's degree, Arizona State University

January, 2014 - January, 2018

Bachelor's degree, Arizona State University

January, 2014 - January, 2018

Technician, Hartford Technology Rental

June, 2011 - August, 2015

Managed computer software setup, as well as computer installation and maintenance. Specifically working with Dell desktops, HP laptops, and Apple ipads.

Technician, Hartford Technology Rental

June, 2011 - August, 2015

Managed computer software setup, as well as computer installation and maintenance. Specifically working with Dell desktops, HP laptops, and Apple ipads.

Golder College Prep

January, 2010 - January, 2014